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Build Brand Awareness

WSI digital marketing experts in Ottawa will help you build a compelling, memorable brand positioning that connects with your customers. When you have high brand awareness, your product will be top-of-mind with current and prospective customers. They'll turn to your brand again and again.

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Ready to Grow Your Business?

We take the time to understand your organization and customers, and then build a strategy that is aligned and capable of delivering remarkable results.

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Stay Top-of-mind

Are you an Ottawa Senators fan? Or maybe you sit with the Leafs? As you think about both teams, images, words, or maybe the team roster pops into your mind.  Each team has a unique personality that encourages recognition and deep customer (or fan) loyalty.  The perception you have about the Senators and the Maple Leafs is brand awareness.

Engage on Their Turf

Getting to the top of the leader board with your customers means being part of their online conversations and searches. We’ll help you find customer watering holes and connect with them about the issues important to them. As you nurture relationships, you’ll become a credible resource that customers turn to for solutions.

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Power Up Inbound Marketing

Repeated engagement with relevant content, visuals, social posts, and websites will also help build your reputation as a trusted authority. An essential element of your inbound marketing effort is distinguishing your brand from competitors. After clearly defining your value proposition, we’ll work with you to determine the right approach for standing out.

Did You Know?

On average, 5 to 7 brand impressions are necessary before someone will remember you.

89% of B2B marketers say that brand awareness is the most important marketing goal.

50% of consumers follow at least one brand on social media.

Consistent brand presentation increases revenue by an average of 23%.

89%
89% of B2B marketers say that brand awareness is the most important marketing goal
23%
Consistent brand presentation increases revenue by 23% on average
50%
50% of consumers follow at least one brand on social media
5-7X
On average, five to seven brand impressions are necessary before someone will remember your brand

Digital Marketing Services to Build Brand Awareness

More than just the way it looks, your website functions as a tool to build your brand, engage with potential customers, determine which tactics are working and increase your overall business productivity.

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Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.

Learn More About Buyer Persona Development

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Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. We can help turn your content into the personalized story people crave.

Learn More About Content Marketing

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Cold calling, direct mail and generic email blasts are tactics of the past that turn people off. Today’s effective marketing strategies allow prospective customers to find you naturally, no matter the size of your business.

Learn More About Inbound Marketing

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Most companies don’t realize social media is part of the new-age buyer’s journey. If your potential customers are on social media, we’ll help you create an integrated communication strategy and social campaign to connect you with your social audience.

Learn More About Social Media Marketing

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Using automated tools for marketing allows your sales and marketing process to flow seamlessly in the background, ultimately saving you time and money. Regardless of the size of your business, we’ve got a marketing automation tool that will work for you.

Learn More About Marketing Automation

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When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer's journey.

Learn More About Email Marketing

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Video has the power to engage and hold the attention of your customers like no other type of content. We can help you produce video marketing campaigns that reach your potential customers where and when they’re buying.

Learn More About Video Marketing

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Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

Get More Leads

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Grow Your Online Reputation

Turn your customers into your brand loyalists and biggest fans.

GROW YOUR FANBASE

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Improve an Ineffective Website

Transform your website into a lead generation machine for your business.

UPDATE YOUR SITE

Let’s transform your brand into a powerhouse!

Contact our digital marketing team in Ottawa to find a convenient time to discuss your plans for success.

We look forward to chatting!

LET'S TALK BRAND AWARENESS

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