Build Brand Awareness
WSI digital marketing experts in Ottawa will help you build a compelling, memorable brand positioning that connects with your customers. When you have high brand awareness, your product will be top-of-mind with current and prospective customers. They'll turn to your brand again and again.
Ready to Grow Your Business?
We take the time to understand your organization and customers, and then build a strategy that is aligned and capable of delivering remarkable results.
Stay Top-of-mind
Are you an Ottawa Senators fan? Or maybe you sit with the Leafs? As you think about both teams, images, words, or maybe the team roster pops into your mind. Each team has a unique personality that encourages recognition and deep customer (or fan) loyalty. The perception you have about the Senators and the Maple Leafs is brand awareness.
Engage on Their Turf
Getting to the top of the leader board with your customers means being part of their online conversations and searches. We’ll help you find customer watering holes and connect with them about the issues important to them. As you nurture relationships, you’ll become a credible resource that customers turn to for solutions.
Power Up Inbound Marketing
Repeated engagement with relevant content, visuals, social posts, and websites will also help build your reputation as a trusted authority. An essential element of your inbound marketing effort is distinguishing your brand from competitors. After clearly defining your value proposition, we’ll work with you to determine the right approach for standing out.
Did You Know?
On average, 5 to 7 brand impressions are necessary before someone will remember you.
89% of B2B marketers say that brand awareness is the most important marketing goal.
50% of consumers follow at least one brand on social media.
Consistent brand presentation increases revenue by an average of 23%.
Digital Marketing Services to Build Brand Awareness
More than just the way it looks, your website functions as a tool to build your brand, engage with potential customers, determine which tactics are working and increase your overall business productivity.
Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.
Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. We can help turn your content into the personalized story people crave.
Cold calling, direct mail and generic email blasts are tactics of the past that turn people off. Today’s effective marketing strategies allow prospective customers to find you naturally, no matter the size of your business.
Most companies don’t realize social media is part of the new-age buyer’s journey. If your potential customers are on social media, we’ll help you create an integrated communication strategy and social campaign to connect you with your social audience.
Using automated tools for marketing allows your sales and marketing process to flow seamlessly in the background, ultimately saving you time and money. Regardless of the size of your business, we’ve got a marketing automation tool that will work for you.
When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer's journey.
Video has the power to engage and hold the attention of your customers like no other type of content. We can help you produce video marketing campaigns that reach your potential customers where and when they’re buying.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Grow Your Online Reputation
Turn your customers into your brand loyalists and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation machine for your business.
Let’s transform your brand into a powerhouse!
Contact our digital marketing team in Ottawa to find a convenient time to discuss your plans for success.
We look forward to chatting!
WSI helped us refine our social media best practices and improve our content creation to better meet our audience’s interests. Their research on relevant competitors and target audience personas were particularly useful insights.
Polite, friendly and quick to respond. It was a great working relationship.
Scott - Embassy of Japan
Mark, and Kimberly, at WSI have been a great help with our business’ website. They brought it into the 21st century, and allowed us to flex our mobile muscles. Very happy with the work.
Craig Wilson - Ottawa Fastener Supply
I have been working with Mark at WSI for about a year now. He has taught us so much about online marketing and how to achieve great results. He really listens to our needs and visions, respects our marketing restrictions coming from our Regulatory College and provides us with solutions that work for us! Thank you Mark and WSI for caring about our success as much as we do! Karine Bossé, Owner & Head Audiologist at Echo Audiology, Orléans
Karine Bosse - Echo Audiology