Inbound Marketing Services Ottawa
Inbound marketing activity puts your company into play, putting you in front of the customers who are most likely to respond to your products and services. Whether you’re an entrepreneur launching a start-up, a small family business, or a mid-to-large-scale corporation, we’ll help you get in the game!
The Goalie: Search Engine Optimization
Although SEO isn’t the flashiest player on your digital marketing team, it plays a vital role in keeping you in control of your online presence. Just like a hockey goalie, SEO is a no-nonsense, tough team member that can help your company rise in search results, get noticed, and win more customers.
The Centerman: Communication Channels
Choosing where to engage with customers to earn their trust (and their business) is a creative, customized, cost-effective element of your digital marketing strategy. Much like the defensemen and the center player on the ice, the channels and formats you use to engage with customers are versatile and agile. You can also promote and drive your company forward by sharing relevant information that sets you apart from your competitors.
The Wingers: Content Creation
After you attract prospective customers to your site, it’s time to show what you have to offer and explain why partnering with you is the right decision. The messages you share on blogs, podcasts, videos, and your website educates current and prospective customers. Your team’s creativity shines through, delivering content that aligns with your buyers’ journeys using a style aligned with your company’s voice.
Did You Know?
70% of surveyed marketers agree SEO drives more sales than paid advertising. (https://databox.com/seo-vs-ppc)
75% of inbound marketing channels cost less than outbound options.
80% of decision-makers prefer getting information from articles – not advertisements.
Get in the Game with Inbound Marketing from WSI Add-world
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WSI helped us refine our social media best practices and improve our content creation to better meet our audience’s interests. Their research on relevant competitors and target audience personas were particularly useful insights.
Polite, friendly and quick to respond. It was a great working relationship.
Scott - Embassy of Japan
Mark, and Kimberly, at WSI have been a great help with our business’ website. They brought it into the 21st century, and allowed us to flex our mobile muscles. Very happy with the work.
Craig Wilson - Ottawa Fastener Supply
I have been working with Mark at WSI for about a year now. He has taught us so much about online marketing and how to achieve great results. He really listens to our needs and visions, respects our marketing restrictions coming from our Regulatory College and provides us with solutions that work for us! Thank you Mark and WSI for caring about our success as much as we do! Karine Bossé, Owner & Head Audiologist at Echo Audiology, Orléans
Karine Bosse - Echo Audiology