Menu Close

Building Buyer Personas

Knowing how to design a digital marketing playbook that will attract customers who will engage with you and return for additional purchases starts with developing buyer personas. We’ll guide your efforts to create representations of your typical buyers.

Website designer working digital tablet and computer laptop with smart phone and graphics design diagram on wooden desk as concept

Who’s Most Likely to Buy

Although buyer personas are composites of your current customers, they give us details about:

  • Roles in the decision to buy, such as purchasing agent, product developer, owner, or engineer
  • Demographic characteristics, including age and gender
  • The steps in the buying process for your product or service
  • Your customers’ motivations, goals, and challenges when buying your solution

Why Will They Buy from You

Understanding potential customers’ behaviors and attitudes help you tailor your digital marketing tactics and close more sales.

  • How does your product or service improve their life?
  • What are customers trying to achieve when they engage with you?
  • Where do they look for information?
  • What details are most likely to influence the buying decision?
man buying croissants
happy coworkers

Source Details about Buyer Personas

Your customer-facing teams, including sales and customer service, are the top resource for gathering insights to create buyer personas. They’ll know about buyer roles, pain points, objections, and reasons for purchasing.

Did You Know?

Websites informed by buyer personas are 2-5x more likely to connect effectively with customers.

Companies outpacing revenue and lead generation goals are 2x as likely to rely on personas.

36% of companies achieved a shorter sales cycle using buyer personas to tailor their digital marketing activities.

Using buyer personas made websites 2-5x more effective and easier to use
Companies who exceed revenue and lead goals are 2x as likely to use personas
Using buyer personas increased the length of web visits by 900%!
High-performing organizations are 7x as likely to have updated their personas in the past 6 months

Take the Guesswork out of Identifying your Target Customer with WSI Ottawa Buyer Persona Development

We’ll guide your efforts to create representations of your typical buyers by reviewing your win-loss information to understand the drivers that led to a need to purchase, alternatives buyers considered, and who influenced the decision.

Card image cap

Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

Get More Leads

Card image cap

Build Brand Awareness

Get found by your customers and build
more awareness about your services.


Card image cap

Grow Your Online Reputation

Turn your customers into your brand loyalists
and biggest fans.


Card image cap

Improve an Ineffective Website

Transform your website into a lead generation
machine for your business.


Ready for a successful persona build?

Share your contact information, and we’ll reach out to find a time to connect with you.

We look forward to chatting!

Let's talk buyer personas

Expert Advice

    We are committed to protecting your privacy. For more info, please review our Privacy Policy and Cookie Policy.
    You may unsubscribe at any time.

    Subscribe Now

      We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

      Subscribe Now