Building Buyer Personas
Knowing how to design a digital marketing playbook that will attract customers who will engage with you and return for additional purchases starts with developing buyer personas. We’ll guide your efforts to create representations of your typical buyers.
Who’s Most Likely to Buy
Although buyer personas are composites of your current customers, they give us details about:
- Roles in the decision to buy, such as purchasing agent, product developer, owner, or engineer
- Demographic characteristics, including age and gender
- The steps in the buying process for your product or service
- Your customers’ motivations, goals, and challenges when buying your solution
Why Will They Buy from You
Understanding potential customers’ behaviors and attitudes help you tailor your digital marketing tactics and close more sales.
- How does your product or service improve their life?
- What are customers trying to achieve when they engage with you?
- Where do they look for information?
- What details are most likely to influence the buying decision?
Source Details about Buyer Personas
Your customer-facing teams, including sales and customer service, are the top resource for gathering insights to create buyer personas. They’ll know about buyer roles, pain points, objections, and reasons for purchasing.
Did You Know?
Websites informed by buyer personas are 2-5x more likely to connect effectively with customers.
Companies outpacing revenue and lead generation goals are 2x as likely to rely on personas.
36% of companies achieved a shorter sales cycle using buyer personas to tailor their digital marketing activities.
Take the Guesswork out of Identifying your Target Customer with WSI Ottawa Buyer Persona Development
We’ll guide your efforts to create representations of your typical buyers by reviewing your win-loss information to understand the drivers that led to a need to purchase, alternatives buyers considered, and who influenced the decision.
Ready for a successful persona build?
Share your contact information, and we’ll reach out to find a time to connect with you.
We look forward to chatting!
WSI helped us refine our social media best practices and improve our content creation to better meet our audience’s interests. Their research on relevant competitors and target audience personas were particularly useful insights.
Polite, friendly and quick to respond. It was a great working relationship.
Scott - Embassy of Japan
Mark, and Kimberly, at WSI have been a great help with our business’ website. They brought it into the 21st century, and allowed us to flex our mobile muscles. Very happy with the work.
Craig Wilson - Ottawa Fastener Supply
I have been working with Mark at WSI for about a year now. He has taught us so much about online marketing and how to achieve great results. He really listens to our needs and visions, respects our marketing restrictions coming from our Regulatory College and provides us with solutions that work for us! Thank you Mark and WSI for caring about our success as much as we do! Karine Bossé, Owner & Head Audiologist at Echo Audiology, Orléans
Karine Bosse - Echo Audiology