- Website Design
- SEO Services
- Pay-Per-Click (PPC)
- Marketing Automation
- Landing Page Design
- Video Marketing Ottawa
- Content Marketing
- Custom Analytics
- Email Marketing
- LinkedIn Training
Ottawa Web Design – Award Winning Website Solutions
You’re ready to hire a web design company in Ottawa. Why?
- The competition online is getting hotter.
- You know you need to be found and be found first.
- You want to make a great impression but also convert leads into sales.
…You’re definitely on the right track!
But first, pause a moment to understand what goes into a well-designed website. Before you cough up the cash and call the first website developer in Ottawa you can find, remember that your customers have the power of one click. One click is all it takes to make them choose your website. And, one click is how close your competition is to taking that business away from you.
Remember the 8-second rule. Most Internet users make a decision on a website within the first 8 seconds of landing on a page. Like the song goes, “Should I stay, or should I go?” Your website needs to have easy navigation and clearly identifiable products and services listed. The visual elements or what web design experts consider the fundamentals of “website conversion architecture” are of the utmost importance. The colours, layout, textures, and images need to be appealing and eye-catching in your overall website design. Your call out buttons and calls to action must be compelling and relevant to your target personas.
What to Expect from our Website Design Services in Ottawa
1. Easy navigation and enticing calls-to-action buttons.
Not only must visitors find their way around your website easily and quickly, your calls to action must successfully keep a visitor on your site longer. The combined effect will be, greatly increased chances of leads converting into sales, and more importantly, repeat customers.
2. Confidence building headers.
Think validation! By promoting your brand’s logo, awards, industry badges, certifications, and more, you build visitor confidence and increase conversion.
3. Clear and concise headlines.
Let visitors and search engines know exactly what your web page is about. Remember the 8 second rule! If your visitors are left asking the question, “So, what should I do next?”, they will probably answer it with, “Let me click away and find someone else”!
4. Product and service targeted landing pages.
Well-optimized landing pages that validate and promote conversion by showcasing your company’s products and services to the relevant, qualified target audience.
5. Leverage endorsements and reviews.
We all know they won’t buy if they don’t trust. Show off your reviews front and center to establish confidence and trust in your brand.
6, Highlight your service areas.
Let’s optimize all your local service areas with WSI adaptive local SEO. Let your business rank highest on the search engines and take full advantage of your new website designed, developed and optimized by WSI in Ottawa.
Our Ottawa Web Design and Development Process
Before our Ottawa team begins any new website design or development project, we meet with you to get a clear understanding of your business and goals. What would you like your visitors to do on your website?
- Buy a product?
- Inquire about a service?
- Subscribe to your email marketing newsletter so you can nurture the prospect?
- Or maybe it’s as simple as getting directions to your store.
The possibilities are endless and based on this information and the wish list you have in mind; we can work to develop a custom designed website that’s not only appealing and interactive but meets your company’s needs.
- Business Website
- eCommerce Website
- Personal Website
- Event Website
- Landing Pages
- AMP (Accelerated Mobile Pages)
What is Responsive Web Design?
With so many different types of smartphones and tablets accessing sites, past solutions were to create different apps to adjust for each of the different platforms. An easier solution is responsive web design, which uses media queries to determine which resolution of device it’s being served on and then adjusts accordingly. Depending on the device used, the sidebars, images, content columns and navigation will adjust to fit that specific device.
Responsive website design solutions allow your Ottawa business to build and manage a consistent presence across all channels that a 21st-century consumer uses. This means that your website and its content will look proportionate to the screen size it’s being viewed on. Many businesses don’t realize they are losing conversions (potential sales) by not implementing responsive web design solutions.
If your current website is not strongly and impressively reflecting your company’s brand image, you’re missing out and your competition is stealing your cheese!