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Understanding Competitors with a WSI Competitive Analysis

A robust digital marketing plan always includes a competitive analysis. We’ll shine a light on competitors to help you see how they’re executing their go-to-market playbook on the digital field.

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Get insights about your competitors

With an in-depth examination of competitors, you’ll get insights about their:

  • Target audience and market areas
  • Value proposition and key selling points
  • Communication tactics

Investigating Competitors

Your rivals include direct and indirect competitors who target your audience with the same or similar offerings.

  • What products or services do they offer?
  • Are they growing or losing market share?
  • How do customers view them, including the good, the bad, and the ugly?
  • How do they stack up against you for quality, image, value, price, brand awareness, customer service, location, and market share?
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The Power of Competitive Research

A competitive analysis strengthens your position in the marketplace when it guides your digital marketing strategy. Importantly, insights about the digital landscape where you compete can direct the tactics that showcase your brand and connect with customers.

Did You Know?

80% of larger companies have at least 1 part-time team member focused on competitive analysis.

Some organizations face as many as 25 challengers.

More than 90 percent of organizations see quantitative results from putting competitive insights to work.

87% of companies say that their markets have become more competitive in the past three years
On average, most companies battle against 25 competitors
80% of business have at least a part-time employee working on competitive intelligence
91% of businesses see quantitative results from their competitive analysis efforts

Win with WSI Ottawa’s Digital Marketing Expertise

Build a brand as iconic as Ottawa’s Beaver Tails and enjoy sweet success. Our team’s been developing award-winning websites and digital marketing strategies to help businesses connect with customers for more than 20 years. You’ll have more loyal fans than the Ottawa Senators when you partner with WSI eStrategies.

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Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

Get More Leads

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Build Brand Awareness

Get found by your customers and build
more awareness about your services.


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Grow Your Online Reputation

Turn your customers into your brand loyalists
and biggest fans.


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Improve an Ineffective Website

Transform your website into a lead generation
machine for your business.


Let’s Get Started!

Share your contact information, and we’ll reach out to find a time to connect with you.

We look forward to chatting!

Let's talk about your competitors

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