Understanding Competitors with a WSI Competitive Analysis
A robust digital marketing plan always includes a competitive analysis. We’ll shine a light on competitors to help you see how they’re executing their go-to-market playbook on the digital field.
Get insights about your competitors
With an in-depth examination of competitors, you’ll get insights about their:
- Target audience and market areas
- Value proposition and key selling points
- Communication tactics
Investigating Competitors
Your rivals include direct and indirect competitors who target your audience with the same or similar offerings.
- What products or services do they offer?
- Are they growing or losing market share?
- How do customers view them, including the good, the bad, and the ugly?
- How do they stack up against you for quality, image, value, price, brand awareness, customer service, location, and market share?
The Power of Competitive Research
A competitive analysis strengthens your position in the marketplace when it guides your digital marketing strategy. Importantly, insights about the digital landscape where you compete can direct the tactics that showcase your brand and connect with customers.
Did You Know?
80% of larger companies have at least 1 part-time team member focused on competitive analysis.
Some organizations face as many as 25 challengers.
More than 90 percent of organizations see quantitative results from putting competitive insights to work.
Win with WSI Ottawa’s Digital Marketing Expertise
Build a brand as iconic as Ottawa’s Beaver Tails and enjoy sweet success. Our team’s been developing award-winning websites and digital marketing strategies to help businesses connect with customers for more than 20 years. You’ll have more loyal fans than the Ottawa Senators when you partner with WSI eStrategies.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Let’s Get Started!
Share your contact information, and we’ll reach out to find a time to connect with you.
We look forward to chatting!
WSI helped us refine our social media best practices and improve our content creation to better meet our audience’s interests. Their research on relevant competitors and target audience personas were particularly useful insights.
Polite, friendly and quick to respond. It was a great working relationship.
Scott - Embassy of Japan
Mark, and Kimberly, at WSI have been a great help with our business’ website. They brought it into the 21st century, and allowed us to flex our mobile muscles. Very happy with the work.
Craig Wilson - Ottawa Fastener Supply
I have been working with Mark at WSI for about a year now. He has taught us so much about online marketing and how to achieve great results. He really listens to our needs and visions, respects our marketing restrictions coming from our Regulatory College and provides us with solutions that work for us! Thank you Mark and WSI for caring about our success as much as we do! Karine Bossé, Owner & Head Audiologist at Echo Audiology, Orléans
Karine Bosse - Echo Audiology