When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achieve your business objectives, both short-term and long-term. While they are developing the strategy, they should be side by side with you, asking the right questions to assess the key elements of your industry and your market, including client demographics and competition. They might be the best agency out there, but they won’t know your business as well as you do. (And they never should!)
You should also be able to count on them to use their expertise to recommend tactics that will help increase brand recognition and reach new markets. Furthermore, an agency should provide regular reporting on performance metrics so that you can measure the return on investment (ROI) for each campaign or initiative. Most importantly, they should be able to support you throughout the entire process from conception through implementation and analysis.
How Do You Decide Which Marketing Agency to Choose?
When evaluating which marketing agency to choose, it is important to consider their philosophy when it comes to strategy development and implementation. You should look for a team that is forward thinking and has the capability to help you reach your business goals in the most cost-effective way possible. Additionally, it is essential that you find an agency with good communication skills and experience working with clients of various sizes. Further, you may also want to research whether they have any awards or recognition from industry associations or peers. Finally, be sure to check references and read reviews so that you can get an understanding of how well they have performed for previous clients. Doing this will help ensure that they are a good fit for your needs
What Are The Different Services Marketing Agencies Provide?
Marketing agencies can provide a variety of services including but not limited to:
- online marketing
- traditional advertising
- social media marketing
- content marketing
- email campaigns
- search engine optimization (SEO)
- graphic design
- media buying
- website design & development
Some firms specialize in one or two areas, while others offer a more comprehensive range of services; and, many agencies will also work with outside service providers to ensure that any specialized skills required for specific tasks are provided. This ensures that each project is handled as efficiently as possible to maximize your success. It is important to discuss your plans, budget and objectives with the agency so that they can develop an appropriate strategy for your business and ensure that all projects are completed on time and within budget.
Traditional Marketing Agency vs Digital Marketing Agency
Traditional marketing agencies focus mostly on print, television, and radio advertising. Digital marketing agencies specialize in digital media like websites, search engine optimization (SEO), social media advertising, paid search advertising, etc. Traditional marketing agencies plan campaigns and create ads specifically for print publications (like newspapers and magazines) or broadcast media. On the other hand, a digital marketing agency like ours in Ottawa, will typically produce content, images and videos geared towards online channels. Additionally, they may also specialize in website development and design as well as search engine optimization. It’s important to select an agency that specializes in the type of marketing you are looking for so that you receive the most effective service to meet your business objectives. Both types of agencies offer different advantages depending on your business goals; however, it may make more sense to use a digital agency if you are looking for more advanced marketing solutions. With a digital agency, you will be able to take advantage of the latest technologies and optimize your campaigns for maximum ROI.
How Long Will It Take For a Marketing Agency to Produce Results?
The timeline for producing results from a marketing agency depends on the specific goals, strategies and tactics that have been outlined for each project. Generally, it can take anywhere from one to six months to see a noticeable impact on your business’s bottom line. Depending on the scope of the project, it may take longer or shorter depending on what marketing activities you’ve agreed to use and how quickly the agency is able to implement them. For example, Pay Per Click campaigns can often have your phone ringing more in a matter of days or weeks; while Search Engine Optimization may take 3-4 months before you see results, but those results tend to last much longer.
Additionally, some projects are ongoing and require sustained effort over time in order to maintain and increase results. Therefore, it is important to communicate with your chosen agency regularly so that they can keep you apprised of their progress and make any necessary adjustments as needed. By taking all these factors into account, you will be able to get the most out of your marketing agency and ensure that you are getting the results you desire.
When Should You Fire a Marketing Agency?
If a marketing agency is not meeting your expectations or delivering results, and you’ve allowed sufficient time, then it may be time to consider replacing them. Some signs that you should fire a marketing agency include:
- not being available and a lack of effective communication
- bouncing around Account Managers
- failure to meet deadlines
- poor quality work
- always trying to sell you more services
- an inability to develop creative solutions
If these issues are present in your relationship with the current agency, it is likely time to switch partners. By doing this, you can ensure that you partner with the right team for your business needs and achieve the success you desire. Additionally, if the cost of services is too high for your budget, then you may want to find an alternative option that fits better with your financial requirements. Ultimately, the decision to fire or replace your marketing agency should be done in order to protect the best interests of your business. With the right partner in place, you can ensure that your marketing efforts are successful and fruitful.
In conclusion, choosing the right marketing agency in Ottawa is essential for the success of your business. Be sure to look for an experienced team that understands your specific needs and can develop a customized strategy that meets those needs. Consider their capabilities, communication style, awards and reviews before making your decision – this will help ensure that you end up working with the best agency for your business to make sure you can get your message out there! Contact WSI eStrategies to find out how we can help you get started and grow your digital marketing campaigns.