In the ever-evolving landscape of digital marketing, the question of whether your company should embrace SEO services remains crucial. SEO (search engine optimization) has seen its fair share of ups and downs, leaving many businesses in a state of confusion. This blog post will shed light on the topic, emphasizing the importance of SEO services in 2024 and how they have evolved to benefit your business.
Why Was SEO So Confusing in the Past?
In the past, SEO often left businesses and marketers bewildered. The industry was plagued by seedy agencies using questionable tactics, resulting in unpredictable outcomes for clients. Companies experienced everything from minor setbacks to catastrophic drops in rankings, website traffic, and sales. This confusion stemmed from a lack of understanding about the ever-changing landscape of SEO and the varying ethical standards of different agencies.
What Happened During Google’s Algorithm Updates?
Google’s algorithms are continuously changing. 2023 is no exception to this reality. While many are confused and intimidated by SEO, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. E-E-A-T in SEO stands for “expertise”, “experience,” “authoritativeness,” and “trustworthiness.” When determining relevance and authority, following the E-E-A-T framework can help tremendously.
Why is SEO Still Relevant?
The truth is, SEO is very much alive and has evolved into what we refer to as Adaptive SEO (ASEO). This updated approach focuses on eliminating outdated tactics and adopting more natural methods to achieve organic rankings and traffic while adhering to Google’s strict guidelines. With ASEO, you can attain higher rankings that last for an extended period.
How Can WSI Help Your Business with Adaptive SEO?
If you’re considering SEO services in 2024, WSI is here to guide you. We offer Adaptive SEO solutions that align with the latest industry standards and Google’s algorithms. To learn more, download our free eBook, “How to Rethink SEO With WSI’s Adaptive SEO,” and when you’re ready to discuss how SEO can benefit your business, our expert team is available to assess your company’s marketing needs.
In 2024, SEO services have evolved to become a powerful tool for businesses seeking to improve their online visibility and organic traffic. The days of confusion and uncertainty in the SEO industry are behind us, and embracing Adaptive SEO can lead your company to greater success in the digital landscape. Explore the possibilities and stay ahead in the competitive online marketplace.