SEO is an organic process that ranks your site on different search engines. One of the most-asked questions Ottawa business owners ask about SEO is “how long will it take?” Unfortunately, there is no easy answer to that question. It can be frustrating, especially when you want to see results, to know that SEO isn’t going to fix your problems overnight. We estimate four to six months before your site will start ranking. Here are some factors that can influence how long it takes.
What’s Your Competition?
Search engine marketing in Ottawa is how your site ranks for organic search. Most businesses want to get in that first and second slot on a search engine results page to reach more customers. Depending on your industry and competition, it takes time to establish your website’s credibility and authority. If you’re in a competitive market, it may take longer to reach that top ranking than if you’re selling something more unique.
How Old Is Your Website?
It can take longer for a new website to show up in search than an older one, but this is very subjective. An older website that was penalized for poor content or negative SEO practices, may have to go through more to see progress than a website that is simply out of date. Search engines look at your history to establish authority and credibility.
What Are You Doing to Support Your SEO Strategy?
The more resources you put toward your website design in Ottawa, the quicker you will see results. This isn’t just about throwing everything at it, but about having a plan to create high quality content that directs your readers through your sales pipeline. You have to watch the metrics of your SEO strategy to find out what’s working and what isn’t. Then adapt to what your audience is responding to. You can support your SEO strategy by using social media to drive your audience to your site. Hire an established SEO agency in Ottawa to make sure your technical SEO is on point and to help you fix problems on your site which will also boost your efforts.
SEO won’t be quick, but with a solid plan, the results will be sustainable for your business. Contact WSI to discuss how to get better SEO results for your Ottawa business.