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How important is web design?

2 MINUTES TO READ
How important is web design?

Every business owner knows that a website is vital to their business, but it’s no longer enough just to have an online presence. Your website represents your brand, so the web design must be professional and inviting. According to research from Stanford University, professional web design in Ottawa builds the credibility of your website and your business. This gives customers confidence when shopping from you. It makes people want to be on your website. Good web design is about what the customer wants and the information they need to make an informed decision. When your website is easy to navigate and supports your business objectives, it makes it easier to grow your customer base through engagement, repeat visits, and referrals.  

How long does it take to design and develop a new website? 

Different website companies in Ottawa will use a variety of ways to go about developing a website for your business. We know it’s important for your business to have an online presence as soon as possible, but a poorly designed website can do more damage than good. We plan up to 12 weeks to get a website designed and built, but it depends on your needs. Much like home renovations, the more quality time you spend in planning a project, the better the end result will be. Our goal is to design and develop a website that can grow with your business and be sustainable. Solid web design is worth the investment, even if it takes a little longer to get the website from concept to go-live. Using a mix of other strategies for digital marketing in Ottawa can help find customers until your new website is live.  

How much does web design cost? 

Professional web design can be expensive, but when it supports your business goals, it proves to be invaluable. The better way to think about the cost of web design is to consider what you stand to lose when you don’t have good web design for your Ottawa business. Professional web design companies can help you find ways to have a well-designed website that meets your goals and needs, without exceeding your budget. Your website should effectively deliver value to your audience and give you ROI to channel back into growing your business. 

Contact our team at WSI Ottawa to discuss your website design and get all the answers you need about creating great web design.

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