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How Can I Avoid Common SEO Mistakes During a Website Redesign?

2 MINUTES TO READ
How Can I Avoid Common SEO Mistakes During a Website Redesign?

Redesigning your website is not just about its visual appearance; it’s also crucial to consider the hidden aspects that make it functional and accessible. Let’s delve into the less glamorous but equally important side of website redesign: Search Engine Optimization (SEO). In this blog post, we’ll discuss common SEO mistakes to avoid during your next website redesign. 

How can I ensure my website redesign is discoverable and accessible from the start? 

When planning your website redesign, prioritize discoverability and accessibility. Start by considering SEO strategies right from the beginning. To learn more about this, you can download our free eBook, “10 SEO Mistakes to Avoid During Your Next Website Redesign,” available on our website. 

What should I analyze on my current website before starting the redesign process? 

Before demolishing your old site, evaluate its performance. Look at key metrics such as bounce rate, time on site, domain authority, number of form submissions, visitors and the total amount of sales generated. If you need assistance with this, our team of experts can audit your site and provide a reference document. 

Why should I consider 301 redirects during a website redesign? 

301 redirects are essential for preserving your SEO rankings when launching a new site. They ensure that SEO authority is transferred from old URLs to new ones. It’s crucial to work with a web developer who understands basic SEO tactics to implement this effectively. 

How important is responsive web design in today’s marketing landscape? 

Responsive web design is vital for ensuring your website appears correctly on all screen sizes. However, being responsive doesn’t guarantee mobile friendliness. You should take a mobile-friendly test to ensure your site works seamlessly on mobile devices. Existing content should be easy for readers and search engines to find. Visitors should also understand the relationship between pages quickly. 

Why should I incorporate analytics into my website redesign? 

Analytics are your compass in the digital landscape. They provide valuable data for making informed marketing decisions and measuring ROI. Implementing analytics is a simple process that every website owner should undertake. You can obtain your Google Analytics code to start tracking your website’s performance. 

To avoid common SEO mistakes during your website redesign and ensure your brand in “enter location” shines online, follow these tips. For more comprehensive guidance on website redesign, download our free eBook, “10 SEO Mistakes to Avoid During Your Next Website Redesign,” on our website. If you’re ready to discuss your project with our experts, visit https://www.wsiestrategies.com. 

 

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