Achieving Local SEO success for your business is crucial in today’s digital landscape. Here are some key do’s and don’ts to help you get started:
Do’s for Local SEO Success: Your Roadmap to Better Online Visibility
- Keyword Research: Start by researching the keywords that potential customers are using to find your products and services. Use tools like Google’s Keyword Planner to identify relevant keywords.
- Google My Business: Ensure your business is registered with Google My Business. Optimize your profile with a short description, keywords, and quality images. Claim and verify your business address.
- Citations: Build citations by getting your business listed on industry-specific and high-value business directories like Yelp or YP. Citations validate your business’s presence in the community and improve your rankings.
- NAP Consistency: Maintain consistency in your business’s Name, Address, and Phone Number (NAP) across all local directory listings. Inaccurate or inconsistent NAP information can negatively impact your local search rankings.
- Reviews: Encourage customers to leave positive reviews on your Google+ business page. Positive reviews not only boost your reputation but also improve your rankings in local search results.
Don’ts: Common Local SEO Mistakes to Avoid
- Moving: If your business relocates, update your address on your website and across all online directories. Inconsistent NAP information can harm your local search results.
- Duplicate Content: Avoid duplicate content on your website. Each page should offer unique and valuable information to users.
- False Locations: Don’t create Google+ business pages for locations that aren’t your actual business address. Using inaccurate addresses can lead to severe consequences.
- Bad Reviews: Negative reviews on your Google+ business page can impact your local SEO rankings. Handle negative reviews professionally and focus on providing excellent service to receive positive feedback.
- Not Mobile-Friendly: Ensure your website is mobile-friendly. With over 50% of searches conducted on mobile devices, having a responsive web design is essential for better rankings.
In conclusion, following these do’s and don’ts will significantly improve your chances of success in local SEO. While some tactics may require time and patience, consider hiring a professional Internet Marketing Company with a proven track record to maximize your online success. If you have questions or need guidance, consult with WSI eStrategies Certified Internet Marketing experts in Ottawa. We’re here to help you achieve online success.
