Smart4U.ca in Toronto hired WSI eStrategies to improve their search engine results for the Toronto and surrounding GTA and to prepare for their upcoming expansion in the Ottawa region. When a simple Google search for “alarm companies in Toronto” netted us more than 11 million results, we knew we had our work cut out for us. After learning exactly what our client expected from us, we set to work creating an action plan that would produce results.
New Content Based on Keyword Research and Local SEO Emphasis
The overhaul to generate more qualified leads for Smart4U.ca began with refreshing their content and using the keywords we determined were most-used in their field. In order to improve search engine rankings when people were searching for Toronto and area alarm monitoring companies, we also placed emphasis on local SEO. Improving their SEO was of significant importance because gaining high placement now would also help garner their Ottawa site top spots when it is launched.
Our focused keywords are:
Throughout the new website, internal linking was used not only to help potential customers find what they were looking for faster, but also to keep them on the site longer. When search engines are indexing, the number of pages viewed and the length of time each visitor spends on the site are taken into account. Using keywords and linking to appropriate pages within our client’s site also proves relevancy to the search engine crawlers; returning better results. Finally, the new site was submitted to a host of directories and we created local citation submissions such as:
Advanced Pay-Per-Click Campaign
Many people still don’t realize how cost effective a well researched pay-per-click campaign can be. When the WSI eStrategies team was planning the SEO services, we also designed a targeted PPC marketing campaign for our client. We did all the research required to know what types of ads would work best, when the best time was to display them and most important of all, to whom they should be placed in front of for maximum effect. These campaigns are running in Toronto GTA, Hamilton, Kitchener and Ottawa
The Final Product
While it takes time for search engines to index sites and to show rank improvements, after just a short period, Smart4U is already climbing the ranks and is enjoying more enquiries for their Smart Home alarms and monitoring services in Toronto and the GTA!