Texas Security & Surveillance (TSS), an Austin security system company, has retained WSI to improve their online presence through Search Engine Optimization, reputation management and social media.

The discovery process began with a Competitive Analysis to learn how well TSS is positioned online against 4 of its competitors. The analysis provided deep insight on their site, organic & paid rankings, as well as social media engagement including detailed keyword and ad copy data for themselves and their competitors. With the data from the competitive analysis report and additional keyword research, WSI launched a local SEO campaign targeting keywords such as:

Since the new SEO optimized pages were added to the site a little over a month ago, TSS has already seen an increase in visibility for many competitive keywords for which they did not rank previously. This has brought in a number of online inquiries for both home alarm systems and commercial security solutions.

Over the next several months, off-page optimization and link building will be conducted along with blog syndication to Tumblr, WordPress, Weebly and Blogger. In addition, WSI is actively managing social channels such as Facebook, Twitter and Google+.

WSI anticipates continued success through our SEO and social media efforts. The campaign will be monitored closely and reviewed monthly so WSI can continue to provide TSS with World-class digital marketing strategy and support.

This post originally appeared on the WSI blog: http://www.wsidigitalatlas.com/texas-security-surveillance-engages-wsi-comprehensive-digital-marketing-solution/