Website Development: Seven Steps To Success
For more than a decade, we have been involved in website development. We have witnessed the emergence of and developed for Web 1.0 (the information web), Web 2.0 (the collaborative and shared web), Web 3.0 (semantic and big data web), and we eagerly await Web 4.0.
Why write about website development you ask? Old hat, boring, flat and uninteresting are words that may spring to mind when you think web development. Besides, the new web is all about apps and cool stuff, isn’t it? Sure it is, but a well-designed, compelling, converting website is also the hub of any high-performance digital marketing strategy. The success of major marketing automation companies like HubSpot and Marketo bear testament to this.
This whitepaper is written to help guide you through the “Seven Steps to Success” required to ensure your website because the center and driving force behind your digital marketing strategy.