SEO: The More Things Change The More They Stay The Same

The longer we work in the world that is now called digital marketing, it’s becoming glaringly obvious that the more things change, the more they stay the same.

 
That’s the point of this whitepaper: in order to get to the top of search engines and make sure searchers are finding you instead of your competitors, the same tactics that have worked for years are still the ones that work today.
Now, that’s not to say things aren’t changing. They are.

 
At the epicenter of all these changes is one simple fact that has been the case from when the Internet was created, and you don’t need a chart or industry statistics to prove it:

 
The primary reason that people are consuming digital information at such a rapidly increasing rate is that they find it useful and trustworthy.

 
In spite of all the jokes about not believing what you read on the Internet, the truth is the large portion of digital information people find and use online is trustworthy. This also means that search engines like Google, Yahoo and Bing are doing a good job of delivering trustworthy, relevant results when people search for information.

 
Every client we talk to wants to know what it’s going to take for them to get in front of people searching for what they provide. Unfortunately, it’s not a simple explanation for a few reasons. In this whitepaper we’re going to do our best to answer that question by taking a close look at the recent trends in search engine optimization. We’ll also share with you our insider tips that might just launch you one step ahead of your competitors.
But first, since we started out this whitepaper by saying “the more things change, the more things stay the same,” I want to share a few specific things that we’ve learned which will help set the stage for the strategy discussion later to come.