Ecommerce: A Shopping Revolution
Electronic commerce, or eCommerce, is the process of selling products and services online and involves digital payment processing and the use of a website with a shopping cart. For some purposes, a distinction is made between eCommerce where the purchaser is on a desktop or laptop computer and mCommerce (or mobile commerce) where the purchaser is on a smartphone or tablet. For the purposes of this discussion, we will be talking about all types of digital purchases regardless of the device being used.
Many businesses have adopted an eCommerce strategy to help expand their marketing reach and customer base. And because the world continues to migrate to online shopping with the ongoing growth of smartphones, this trend is only accelerating. “Retail digital commerce in the first quarter of 2015 was $72.2 billion. That’s up 14% as compared to the same time period the year prior. Overall, digital commerce growth has outpaced offline retail growth by seven times.”¹. And with the types of products sold online increasing, it is no wonder consumers have come to expect every business to have an online shopping option in today’s marketplace.
Here are some other reasons why businesses have adopted eCommerce as part of their digital marketing strategy:
- Businesses with brick and mortar locations can distribute their products across a wider geography with a digital store and the upfront investment is considerably less.
- The need to keep pace with the competition and offer a similar purchasing experience to customers.
- The ability to sell a wider array of products, particularly with drop shipping.
- The methods of product delivery are becoming more creative for eCommerce from a customer service standpoint.
Overall, giving customers the option to purchase online is good customer service.