Digital Advertising: Expand Your Reach

It used to be that when we talked about advertising online that we were just talking about pay per click (PPC) ads on Google. Today, there is a wide variety of digital advertising platforms and strategies out there that businesses can tap into.
It’s no coincidence that all of the major social media sites (Facebook, LinkedIn, Twitter, and YouTube) have built an advertising component into their product offering. Since they collect demographic and geographic information on their users and they monopolize where people are spending their time online, it makes sense that they’d also provide advertisers a way to put their marketing messages in front of them.
So in this whitepaper we’re going to take a look at all of the various digital advertising tactics that are available to you so you are well educated on your options.