Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.
With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.
Particular Areas of Focus for a Comprehensive SEO Campaign
The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services. We found that our focus had to be on the following keywords to achieve our goals:
- Ottawa Wedding Photography
- Ottawa Wedding Photographer
- Best wedding photographers in Ottawa
- Corporate Photography
Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:
- Internal linking
- Submissions to directories
- Local citation submissions to increase visibility in Ottawa searches
- Business pages on search engines were created and optimized
- A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.
As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as
With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.