Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI eStrategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.
KCID Key services include:
After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.
1-The client had no existing rank for its most prominent keywords within the industry
2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely
3-The clients website was not being properly indexed by the crawlers
WSI moved the clients existing website over to a custom WordPress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.
Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.
The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).
As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and WordPress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.