As a leading digital marketing agency in Ottawa, WSI eStrategies has the opportunity to speak to many business owners just like you who are struggling to rise above the noise of the Internet and drive leads and sales to grow their businesses. We have found that your most common pain points involve achieving quick results and managing your strategy efficiently. To help you, here are five proven steps to increase leads and sales quickly with the right digital marketing advertising campaign for your business.
1. Use Data to Identify your Best Search Criteria
If you want to reach the people who are most likely to become your customers, you have to leverage data and think back to the five W’s from English classes in school: who, what, when, where and why. You have to reach beyond targeted keywords and learn these details about your potential customers so your ads will not just reach them, but interest them enough so they take the next steps in the buyer’s journey.
2. Place your Ads on the Most Appropriate Networks
Since you now have detail on your potential customers, you need to place your ads on the networks they are most likely using. Rather than spreading your advertising dollars across all platforms and diluting their effectiveness, a few well-placed ads with targeted information will receive more attention.
3. Be Diligent about Campaign Tracking
If you put campaign tracking in place and are diligent about reviewing it, you can optimize your digital marketing strategy. Monitor what keywords and platforms are most effective and weed out any that are not performing.
4. A/B Testing
Also called split testing, A/B testing compares your landing pages, offers and calls-to-action to see which are performing best. Once you determine which are most efficient, you can further optimize your ads to increase your lead capture.
5. Measure your Results and Maximize your ROI
As your digital marketing agency in Ottawa, we cannot emphasize the importance of this step enough. Regularly analyze your campaign metrics to determine what is driving conversions and what is not working. Through consistent measurement, you can concentrate your ad spend on what is producing results, maximizing your return on investment.
For expert help launching and managing a digital advertising strategy to increase your leads and sales, contact your WSI eStrategies digital marketing agency in Ottawa. Also, since you’ve probably skimmed through this blog at an incredible rate, we know you did…take a few minutes and watch are video “5 Steps to Increase Leads & Sales with Digital Advertising“. We are here to help with proven strategies to help grow your business.