Search Engine Optimization (SEO) and Content Marketing are big buzzwords in the world of Internet marketing. One cannot replace the other and both are required to successfully create a strong online presence. Instead of thinking of SEO and content marketing as individuals, think of them as teammates; they need each other to get the job done and to do it well.
SEO is the more technical aspect of the team we described above. An SEO specialist focuses on the architecture of your web pages to ensure that the, titles, descriptions, image tags and content are all written correctly. These elements need to be implemented and organized properly so that when Google crawls your site it can quickly and easily find the relevant information. Another fundamental part of SEO is the keyword research. Your WSI SEO expert can determine search volume and competitiveness for the keywords most relevant to your business and tell you where you are currently ranking for each. These keywords then become the foundation of your content marketing strategy.
Content marketing is a way to build trust and develop relationships with your current and potential customers. Once keywords have been determined, relevant content can then be created and published or syndicated to your target audience. When developing content, it is important that you focus on what your target audience is specifically looking for and interested in. Your content should always provide value to your potential customers. This will help develop brand awareness, loyalty and potentially sales. What constitutes content? Blogs, info-graphics, videos, images, social media posts and articles are just a few examples.
Without good SEO your content marketing won’t be found in the search engines and without good content all your Search Engine Optimization efforts will be wasted. As we stated above, it’s a team effort, they need each other and work best together. To truly get the best marketing results you need SEO to optimize your site and then you need content that beneficial to your audience to populate your website. One without the other is like a car without gas.
You need to have a long-term approach to Content Marketing and SEO in order to really build your brand awareness. Shortsighted goals or gimmicks are not going to work, especially with Google who will penalize you for creating spammy content or stuffing your web pages with keywords. When done correctly and together, search engine optimization and content marketing can deliver powerful results. If you are looking for an SEO and Content Marketing strategy for your business, contact WSI eStrategies to get started on effective marketing plan today.