Why is Online Marketing so important for your Canadian business? When a person is looking for a new product or service, generally their first step in the buying process is to turn to the Internet and begin a search. In fact, more than 70% of all purchases made in Canada and the US begin with an online search, and most of those are now initiated from a mobile device. These searches are what promote brand awareness, establish trust and credibility and lead users through the sales channel. If your company doesn’t show up in a customer’s search results or is not on the first couple of pages, chances are you will lose that potential customer.
How do you get on the top of the search list? It’s a strategic combination of the right keywords, good on page content, search engine optimization and pay-per-click (PPC) . Add a little creativity and the proper use of social media , you’ll soar to the top of the search pages. There’s a perfect mix of search solutions for your business, it just takes a little digging to determine what mix is best for you. At WSI eStrategies, we’ll evaluate your business and goals and find just the right keywords for Search Engine Optimization (SEO) and determine just the place to put your social media ads to maximize your budget and exposure. In addition, we will analyze what your competitors are doing, where they’re showing up, and how you can get ahead of them.