If you are looking to attract visitors to your website quickly then the best route is a Pay-Per-Click (PPC) campaign. Similar to SEO, the goal of paid search or Google Adwords advertising is to drive more traffic to your site. PPC ads, if they are well constructed, often increase website traffic faster because of the preference Google algorithms give to them. Also, PPC ads usually appear in two places on a Google search result page, which potentially increase a search result’s exposure—on top of the page and in a column on the right side of the page. The difference with a PPC ad is that every time a visitor clicks on one the ad owner pays a fee.
That’s where WSI eStrategies’ expert advice can help. The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business generate quality leads. SEO is a slower, more in-depth process but produces long term sustaining results, while PPC can deliver quick, immediate wins almost overnight for a fixed cost.
If your business wants to generate leads fast, call the PPC experts in Ottawa today! Our team of Certified Google Adwords experts can help any business regardless of size or industry maximize its paid search budget and produce results.