Your customers are constantly on the move and the majority of the time they will be accessing e-mail and the Internet from their mobile phones, tablets and laptops. Your business needs to have a mobile strategy in place to reach these customers or be left behind.
Savvy shoppers conduct online searches before they even enter a store. Many will make purchases from their phone or tablet. You need to be able to reach these customers no matter where they are when they try to access your site and provide the same experience as if they were using their desktop.
Many stores are even using location based marketing which alerts mobile phone users of discounts and coupons when they are in proximity of a store location. Much can be done to boost sales and enhance user experience in the world of mobile marketing. Ensuring that your business’s mobile marketing solutions are as active and on the move as your potential customers needs to be vital component of your overall digital marketing strategy.
Contact the Mobile marketing Specialist at WSI in Ottawa today to ensure your online properties are mobile friendly and your targeting your audience at the right time, at the right place on the right device.