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The heart of any social media marketing strategy is content. One of the most cost-effective and simple ways to share your content with target audiences is with a blog. It is a direct line of communication with customers that increases brand awareness, positions you as an industry expert, and increases sales. A blog is a great way for your business to connect with your customers and they humanize the company. It provides a great source of two-way communication as it opens the floor to comments and discussion. Blogs are a great way to market your business as they can be shared on social media networks and provides you with more brand promotion. Blogging also helps to bump you up in search engine results. Blogging provides a means to utilize your search keywords which only gets you more recognition in a search.

Not sure what to write about and need some direction? Is writing not really your thing? WSI eStrategies can set up a content calendar for you to follow and even automate the syndication of your posts to the platforms that are important to your audiences.

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