Today’s marketing is a lot more complex than the good old days when a well-placed print ad and perhaps a few radio spots were all you needed to bring people flocking to your place of business to take advantage of your great deals. Developing a strong online presence is what our digital marketing agency in Ottawa tackles everyday, helping our clients achieve success in the highly competitive marketing arena that is the Internet. With so many ways to build an online presence and get your business to stand out, trying to develop a marketing plan that is most effective for your products or services can be complete chaos!
As a leading digital marketing company in Canada, we have based the seven fundamental components of a digital marketing mix powerhouse on four key elements:
- Market research to provide insight
- Acquiring the right customers
- Communication that is value-added
- Brand loyalty
Despite how chaotic the variety of marketing methods may seem, these four key elements are the foundation for any successful marketing mix. The following seven components are how you achieve success with each of the four elements to grow your business effectively.
- Evaluate your current online presence.
Marketers will tell you this is a critical stage in your research. To understand why your presence isn’t as strong as you’d like it to be, you first have to evaluate where you are and how you got there. Look at your social media stats and your website analytics. Determine what is effective and what is not.
- Determine your marketing goals.
Before you can decide what marketing mix will be most effective for your business, you NEED to determine what your goals are. Using the information from the first component, use your goals to create a plan of action to achieve your goals.
- Create and promote value-added content.
You’ll have to create a constant stream of content that provides useful information to your target audience and promote it across the search engines with strong SEO strategies. We Stress USEFUL! Don’t write content for search engines, but rather content that will bring value to your target audience. Do this, and the benefits will present themselves.
- Paid search advertising.
Organic search is difficult to achieve and takes time. Paid search advertising is an excellent way to get your content in front of the right audience at the right time and build your presence faster. Our Internet marketing company can help you select the opportunities with the highest ROI.
- Foster your audience on social media.
Engage your audience and build brand recognition and loyalty by leveraging your social media accounts. Use your platforms to connect with your audience and promote your content.
- Maximize conversions with automation.
Marketing automation refers to software platforms and technologies designed to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing automation takes care of the repetitive tasks that are critical to acquiring leads, nurturing them and converting them. Take advantage of the technology that simplifies the process of marketing.
- Incorporate an email campaign.
Email is still a highly effective means to keep in contact with leads and existing customers. Your campaigns have to be consumer-centric and deliver information your audience wants.
These seven components to creating your digital marketing mix powerhouse will address all four elements that are necessary to creating a strong online presence to grow your business. Your online marketing partners of WSI Ottawa can help you maximize your ROI with a customized mix based on your business goals. Give us a shout and let’s get to work!