When you go to a Google and enter your query their objective is to provide you with the results that best match your search. Devising the best search words is what Search Engine Optimization (SEO) does for a business. However, Google changes its search algorithms almost daily. One month you can be featured on page one of the search results and the next month you’re on page 3 or 4. You didn’t do anything wrong, Google just updated its search functions and your words don’t match as well anymore. You could do what other optimizers do and constantly change your search words to try and stay on top of Google or a better solution is Adaptive SEO.
Adaptive SEO or ASEO is about putting a long-term strategy in place that solidifies your web presence. With Adaptive SEO you develop a superior website with fast load times, develop meaningful content and use it on social media sites. Don’t forget about being mobile, mobile-friendly sites are a huge boost to search engine rankings.
WSI has developed a new concept, a way of thinking that is Google change proof. The technique is called AdaptiveSEO™ aka ASEO. It refers to web presence optimization rather than search engine optimization. The focus is on long-term results that are achieved by following bulletproof methods like quality content and customer value.
AdaptiveSEO™ is not about optimizing keywords but figuring out how the target market perceives your business and how that perception may occur in the search. In other words, ASEO and WSI eStrategies makes your business visible in the right place at the right time!